Why the Led by Donkeys billboards won’t change anyone’s mind on Brexit | Dawn Foster

The campaign seeks to shame Nigel Farage and Ann Widdecombe, but only end up publicising their hardcore beliefs

When Ann Widdecombe was unveiled as the Brexit party’s surprise European election candidate, the tactical aim was clear – show Conservative voters that switching their vote to Nigel Farage’s new outfit made so much sense that even former ministers were happy to do so. Widdecombe’s name recognition is still high even in semi-retirement, and the move is embarrassing for a Conservative party struggling to fight an election it never wanted.

The anti-Brexit campaign group Led By Donkeys responded by posting billboards featuring Widdecombe’s face, the quote “homosexual acts are wrongful” in giant letters, and was headlined “Target gay people”. The aim was to warn voters of Widdecombe’s hardline beliefs, and by extension the views of the new party’s potential MEPs. And there was a small disclaimer at the bottom attempting to contextualise the comments.

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from The Guardian http://bit.ly/2LTEAWD