All World Wide News

BT ready to break with tradition to chase Netflix generation

Broadcaster will scrap pay-TV packages in favour of monthly opt-ins for prime content

BT is to scrap its traditional pay-TV packages and allow customers to pay for prime content such as Premier League football on a monthly basis, as it aims to keep pace with the flexibility offered by streaming services such as Netflix and Disney+.

BT has traditionally used its multibillion pound portfolio of rights, from Champions League to Premiership Rugby and boxing, to lock consumers into long-term contracts bundling TV packages with broadband and phone services.

Continue reading...

from The Guardian https://ift.tt/2SBMBkr

No comments:

Post a Comment

Thanks For Comment We will Contact You With In 24 Hours